If you do great work and the vast majority of your new clients aren't coming from referrals, this interview is for you. I sat down with referral expert Bill Cates to discuss why simply doing a good job isn't enough, and how to leverage "borrowed trust" to grow your business. In the interview we cover: Why referrals are the absolute fastest way to cut through the noise and become instantly relevant. How to use the emotional journey of past clients to keep your referral partners engaged and...

If you’ve ever felt completely drained by a traditional networking event, you aren't alone. This week on the podcast, I sat down with Davide Cannarozzi to discuss why showing up to a random event without a strategy is a massive waste of your time and energy. Instead of treating networking as just casual interactions, the most elite networkers treat relationship-building like being a diplomat or a spy. They use intense planning and research to strategically connect with the right people. We...

Have you ever been talking to someone at an event, and you can instantly tell they are just looking over your shoulder to find their next lead? Personally, I stopped going to events because I was tired of "networkers" who network just to network but don't want to build real relationships. That's why I'm working to teach founders how to do it in a better way. This week on the podcast, I sat down with Charles Lee to discuss why treating human connection like a transaction will ultimately hold...