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▶️ [WLTB] Why Nobody Refers You (Even If You Do Great Work)

Published 4 months ago • 1 min read

If you do great work and the vast majority of your new clients aren't coming from referrals, this interview is for you.

I sat down with referral expert Bill Cates to discuss why simply doing a good job isn't enough, and how to leverage "borrowed trust" to grow your business.

In the interview we cover:

  • Why referrals are the absolute fastest way to cut through the noise and become instantly relevant.
  • How to use the emotional journey of past clients to keep your referral partners engaged and sending you leads.
  • Why negativity in business usually just means you are tired, and why fatigue makes cowards of us all.
  • Why you need to stop name-dropping big companies and start actively repelling the wrong clients.

​Watch the full interview here.

Sean Weisbrot

Founder, We Live To Build

30 N Gould Street, Suite R, Sheridan, WY 82801
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We Live to Build

We teach founders the networking playbook of 8+ figure operators so they can build relationships, not algorithms.

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