profile

We Live to Build

▶️ [WLTB] Friendship isn't a sales funnel

Published about 1 month ago • 1 min read

Have you ever been talking to someone at an event, and you can instantly tell they are just looking over your shoulder to find their next lead?

Personally, I stopped going to events because I was tired of "networkers" who network just to network but don't want to build real relationships.

That's why I'm working to teach founders how to do it in a better way.

This week on the podcast, I sat down with Charles Lee to discuss why treating human connection like a transaction will ultimately hold you back. Charles shares the incredible story of how dragging himself to an unpaid, rainy-day speaking gig led to a 15-year relationship with one of his largest clients.

In the interview we cover:

  • Why business almost always flows naturally from genuine relationships, not forced sales pitches.
  • Why you need to stop asking boring questions like "what do you do?" and start digging into what actually drives people's passions.
  • How your intense eye contact or blank stare might be accidentally pushing potential connections away.
  • Why every driven entrepreneur must eventually pause and ask themselves: "When it's all said and done, how much is enough?".

Stop treating people like leads and start building a real network.

​Watch the full interview here.

Sean Weisbrot

Founder, We Live To Build

30 N Gould Street, Suite R, Sheridan, WY 82801
​Unsubscribe · Preferences​

We Live to Build

We teach founders the networking playbook of 8+ figure operators so they can build relationships, not algorithms.

Read more from We Live to Build

Hey Reader, I built a tool that turns voice notes into polished LinkedIn posts in under 10 seconds. I've been using it myself and it's saved me hours. Here's a quick demo: Testing it with a small group of people I respect. Interested? Sean Unsubscribe · Preferences

22 days ago • 1 min read

If you do great work and the vast majority of your new clients aren't coming from referrals, this interview is for you. I sat down with referral expert Bill Cates to discuss why simply doing a good job isn't enough, and how to leverage "borrowed trust" to grow your business. In the interview we cover: Why referrals are the absolute fastest way to cut through the noise and become instantly relevant. How to use the emotional journey of past clients to keep your referral partners engaged and...

about 1 month ago • 1 min read

If you’ve ever felt completely drained by a traditional networking event, you aren't alone. This week on the podcast, I sat down with Davide Cannarozzi to discuss why showing up to a random event without a strategy is a massive waste of your time and energy. Instead of treating networking as just casual interactions, the most elite networkers treat relationship-building like being a diplomat or a spy. They use intense planning and research to strategically connect with the right people. We...

about 1 month ago • 1 min read